Our Core Beliefs


We endeavour to do all we can to service our clients and build our relationships. We value the trust our clients show us by putting them at the heart of everything we do at APP Securities.

Risk averse

We are disciplined in our approach to risk in the financial markets. Risk can provide return opportunities but the forefront of our investment approach is to minimise the probability of downside to our client's wealth.

Long-term thinkers

Our investment focus, both for our clients and as a business is to build long term plans and not fall into the trap of short-termism. We believe in being rewarded through robust and intelligent ideas, discipline and patience.

Invest in our people

Our vision is to have the most passionate, experienced advisers equipped with only the best ideas and investment solutions for our clients.